Arc'teryx Trips: Beyond You
Problem: People only view Arc'teryx Trips as an athletic challenge for themselves.
Solution: Arc'teryx Trips focuses on the awe-struck beauty of the world, highlighted by their trips.
Big Idea: It's an incredible thing to be small in a world as big and marvelous as this.
Compared to the world...the beauty, the magic, the power, you are small. But in a world like this, that is still an incredibly beautiful thing to be.
Visitors experience the different worlds that exist within their own and gain an appreciation for the beauty in things that seem small or insignificant around them.
Virtual Reality Experience: Collaboration with a Life & Science Museum
Round Rock Honey