Arc'teryx Trips: Beyond You

AD: Me | CW: Kendalyn Mallory

Problem: People only view Arc'teryx Trips as an athletic challenge for themselves.

Solution: Arc'teryx Trips focuses on the awe-struck beauty of the world, highlighted by their trips.

Big Idea: It's an incredible thing to be small in a world as big and marvelous as this.

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Compared to the world...the beauty, the magic, the power, you are small. But in a world like this, that is still an incredibly beautiful thing to be.

Print

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Visitors experience the different worlds that exist within their own and gain an appreciation for the beauty in things that seem small or insignificant around them.

Virtual Reality Experience: Collaboration with a Life & Science Museum

Video Spots

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Round Rock Honey
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Art Director & Designer